From being a social networking platform where you can post and share personal photos, Instagram has become one of the most useful tools you can use in promoting your business. Nowadays, Instagram is not merely used to let your friends or the public know what you are up to with your life, but it can also be used to introduce your business products and services to the world. In this article, you will learn strategies to capture that Instagram success.
Link your Instagram to your other social media accounts
The other social networking platforms such as Facebook and Twitter can be of great use to you in promoting your Instagram. You simply have to link your Instagram account to these social networking platforms. For example, you can make your Instagram posts appear on your Facebook and Twitter accounts. This will cover a wider viewer base.
Post relevant and catchy photos
One very useful aspect of Instagram is you can easily post and share photos to the public. You can post one photo, and people can get a glimpse of who you are or what you do. It is a great way to introduce yourself to the world. From a business point of view, it can also be used to introduce your products and services. This is what you are after. Show the world the products or services your business provides by posting quality photos. Great photos can catch the attention of people and earn you customers. You can add short but relevant descriptions on your photos for additional information about the products or services.
Buy followers and likes
While posting quality photos about your business will certainly capture the attention of people, they also have to be popular to the public to ensure success. Your photos and your Instagram account will only be popular if you have many followers and likes. Instead of attaining this manually which can take so much of your time and energy, you can buy instagram followers and likes online. When people see that you have many followers and likes, they will assume that your products or services are great; thus, it will attract more customers and make your Instagram popular. Although it may seem weird to buy Instagram followers and likes at first, you’ll eventually realize it’s actually a good strategy. In fact, many business owners have succumbed to this idea.
Make smart use of hashtags
Another way to promote your business is by using the right hashtags. The right ones will widen the reach of your posts and get you a lot of attention, followers, and customers. Remember to avoid using too many hashtags because you will appear as a desperate marketer. Moreover, the right hashtags allows you to spy and learn about your competitors who have the same hashtags; this will help you strategize on how to improve your business.
Engage with the people
One of the things which is often overlooked but is just as important is engaging with your followers or the people who comment on your posts. Replying to comments is a way of making connection with your followers and customers. However, superficial or meaningless comments are no good. You have to make real instagram comments. Be engaging. In this way, your followers and customers will treat you the same. People will also leave you real instagram comments, and it can be a tool for you to learn more about the likes and dislikes of your customers and potential buyers.
Make Instagram videos
As mentioned earlier, posting quality photos is a good way to introduce your products or services, but what if you have the chance to be more interactive? In Instagram, you can also post videos, a feature that was not originally available before. Making an engaging or catchy video about your products can pique the interests of people and gain you more customers. It is a great way for people to learn about your products in a more visual and interactive manner. If your videos are really good, people will talk about it thereby, increasing your popularity.
Run a contest
Another way to make your Instagram successful is to run a contest. One of the simplest way to make it is through the Like Contest where people will like a photo as a means to enter the contest and win. You can also run an Instagram contest where you make people share your photo with a hashtag that is specific to the contest and whoever has the best hashtag wins. This is more engaging than the Like Contest but both increase your Instagram visibility.
Share your customer’s photos
You can spice up your business by posting photos of your customers using your products. While posting photos of hired models are attractive to the eyes, posting real people using your products are more charismatic and engaging. Your customers will feel a sense of appreciation, and this can give your business a loyal fan base.
Sheena Mathieson, understands the essence of making excellent content that suits the needs of every business especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.