Why a Poor Facebook Page is Killing Your Business

Static Facebook pages are a common sight nowadays. These pages lie stale and dormant, without any posts or comments, except for an occasional lackadaisical post that no one cares for.

It is more important to update and manage Facebook page than to create one. After all, a planned and sound approach is the only thing required to manage Facebook page so that it doesn’t end up killing your business. An interesting and engaging Facebook page should be able to grasp attention and hold it in one place while encouraging likes, comments and replies.

Why should someone have a sound strategy to manage Facebook page in such a way that it doesn’t kill your business?

Well, it is simply because Facebook can make products sell like hotcakes. Facebook is where almost 8.5 million users meet daily, accessing content, fostering communities and exploring well-marketed products.

A business page on Facebook can go far in generating awareness among its targeted audience. A Facebook page will give you the required exposure to bring in the business traffic that you have envisioned. You can share content, build better customer relations, generate a virtual market and encourage feedback and reviews on a product.

A Facebook Page that is not used to its greatest extent can bring down sales of products you have introduced to your customers, who always sign in Facebook, looking for more information about the product. A good social media administrator will likewise go far in using kind words when responding to the inquiries of the brand’s customers. In contrast, poor Facebook marketing can build towards a viral destructive criticism against the brand’s image. Take this simple example: After a customer complained about the poor quality of the Thanksgiving meal at Pigalle Restaurant in Boston on their Facebook page, Marc Orfaly- the chef, responded with crudely, “Go F*** Yourself!” It induced a series of negative reactions against the restaurant; the chef had to finally take back his words from social media.

‘Promote Facebook Page’ versus ‘Boost Facebook Page’: Differences that Give Life to a Business

When you ‘Promote Facebook Page’, you make an advertisement on Facebook to create a greater number of likes. In using these promoted pages, you can filter your target audience using advanced options and the ‘connections’ area. In the payment options, you can either choose the cost-per-click model or spend a certain amount every day.

However, when you ‘Boost Facebook Page’, you help a post on your Facebook Page to appear higher in the News Feed. Thus, it gives a wider chance for your audience to see it. Supported posts, which are also called Sponsored posts, are a brilliant technique to take your posts to a wider audience and filter the onlookers on the basis of age, sex, geolocation and much more.

By the way, what would you like to do? ‘Promote Facebook Page’, ‘Boost Facebook Page’ or choose both to ‘Manage Facebook Page’? The choice is completely yours to take.

Andy Thompson has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with TroopSocial has given her a whole new opportunity to take writing to a whole new level.